Geelong, Ballarat, Warrnambool, Hamilton and Portland boast the major retail shopping centres in the area. Most shops are open between 9am and 5.30pm Monday to Friday and between 9am and 1pm Saturdays although the major tourist centres do operate outside those times in peak holiday periods.

Late night shopping on Friday night is also an option in larger retail centres. Some of the national supermarkets and department stores offer trading seven days per week and some supermarkets are open 24/7.  All smaller centres have facilities to cater for everyday needs such as groceries and fuel.